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Sep 05

Why UX is not just UI especially in healthcare

ux 2User experience (UX) is taken seriously in the tourism industry even with old and unmovable attractions they understand the user experience is more than what people see and touch or in the digital world, the User Interface (UI).  Specialized healthcare software has tended to be an area onto itself, often conservative and slow-moving. Generally when a big health organization buys into an Electronic Medical Record, often priced in the millions, it was designed a number of years ago when little consideration was given to the overall user experience.  If you purchase a system with bad UX you are often stuck with it for the life of the system as there are no easy exits. What is worse, in healthcare, poor usability isn’t just a frustration; it can lead to medical errors and unwanted outcomes.

3 things that differentiate User experience design (UX) from a user interface development (UI)

  • It is a process to develop and continually improve the quality of the interaction between a user and all facets of a company.
  • Focuses on research, and prototyping to test for quality results.
  • In theory is a non-digital practice, but used and defined predominantly by digital industries.

3 major lessons we have learned about User experience and eHealth

  • Always have the big picture in mind.  While adopting initiatives with great UX appeal like mobile health and devices make sure that the data can be integrated into your Electronic Medical Record.
  • When purchasing software and devices for your business ask the vendor what is their UX strategy.
  • When you add a digital solution to your business, even with a great UX, you will have to review your current processes and building design to optimize this for your business.

When you hear people talking about the great ‘UX’ of a product, or the poor ‘UI’ of an application, it is not just a secret language but something that every business needs to take seriously. Each year we see tremendous technology advancements, yet these advancements often take a long time to filter through to the healthcare system. The time has never been better for businesses to look at the all aspects of the delivery of healthcare to be able to maintain the cost, quality, safety and access to healthcare service.  You cannot turn your back on the user experience which enhances customer satisfaction, the safety of the patient and improves patient outcomes.  Software, applications and the Internet of Things have changed patients and users expectation of UX in Healthcare, now is the time to put that it into practice.

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